As an event planner, you have many choices of niche markets in which to start your business.
The events industry is broad in that you can get involved in planning events of all types. From birthday parties to meetings to destination weddings, planners know that no day is ever the same. However, with such a variety of events that you can plan, you may find it beneficial to build a specialty for your business. Carving a niche will allow you to be the go-to person within your area of expertise.
Children's Parties
Focus your private events on a specific style, like children's parties. Develop several themes that can be packaged into an entire children's event. Themes can be nonspecific to appeal to kids of all ages, or be hobby-specific, like sports- or character-based. You can build games and entertainment around a theme and highlight the theme in everything from invitations to decorations to favors. There are many special events in which it is appropriate to focus solely on children. Birthdays, specialty holidays and landmark occasions, like graduation, are all reasons for celebration. You can market yourself by partnering with schools, day care centers, civic organizations and churches, large office complexes and neighborhood newsletters where information is readily disseminated to families.
Conferences and Meetings
As a conference and meeting planner, you can enjoy business-to-business projects in which you are responsible for liaising with organizations to facilitate their important meetings. Board meetings and retreats, annual conventions and education workshops and conferences all fall under this area of planning. You will most likely work less with decor and favors as you would with private functions but more in booking hotel arrangements, laying out an agenda and tracking attendee participating for such events. You can deal with dozens or thousands of people who will attend these meetings as well as serve as vendors for your supplement events such as transportation, dining and other off-site activities.
Weddings
Wedding coordinators enjoy working as the assistant to brides-to-be, preparing them for their big day. For a more specialized focus on the wedding industry, consider narrowing your wedding management business options to brides who wish to travel to locations other than their hometown to conduct their ceremonies. Coordinators of this type often deal with vendors they either will never meet until the day of the wedding or in unusual meeting situations such as virtually or for brides with larger budgets on a site months before the wedding.
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